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Performance Marketing Manager
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$119,000 - $155,000 a year
Full-time
- Airtable is seeking a savvy Performance Marketing professional with cross-channel paid marketing experience to join our demand generation organization–where strategy meets action and success is measured in tangible metrics.
- In this role, you’ll have the opportunity to support a variety of performance marketing initiatives, however, your primary charter will be to develop the strategy and manage the execution of our paid search program across brand and lead gen initiatives to drive growth in a sustainable, ROI-driven approach.
- Develop the strategy and execute on our paid search campaigns to support brand, product sign-up, and enterprise lead goals.
- Regularly review and update our ABM keyword lists.
- Provide recommendations on audience segmentations to partners across lifecycle marketing, field marketing, and sales to help inform personalization strategies.
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