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Paid Digital Media Specialist
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- This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc
- Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
- Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
- Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.
- Paid Media Specialist Qualifications
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