USAA

We are seeking a dedicated Media and Social Marketing Manager Lead. In this role you will lead the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print.. Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization.. Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.. Demonstrated success in developing social media strategy, preferably across insurance and financial service products.. US military experience through military service or a military spouse/domestic partner.

social marketing manager

Why USAA? Let’s do something that really matters. At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members. We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special! The Opportunity We are seeking a dedicated Media and Social Marketing Manager Lead. In this role you will lead the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets. This role can work from home from any location in the continental U.S. with occasional business travel. What You'll Do <ul><li>Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.</li><li>Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.</li><li>Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.</li><li>Socializes media proposal and recommendations to partners and/or management to include senior executives.</li><li>Ensures that all necessary client media plans are implemented correctly and in a timely manner.</li><li>Manages highly complex budget plans whether.</li><li>Communicates status with management and internal/external partners as necessary.</li><li>Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.</li><li>Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.</li><li>Effectively directs agencies to ensure alignment with goals and prioritization.</li><li>Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.</li><li>Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. </li></ul>What You Have <ul><li>Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.</li><li>8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.</li><li>Subject-matter-expert knowledge of digital or social marketing industry and practices.</li><li>Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.</li><li>Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.</li><li>Effective communication and presentation skills; able to present to all levels of leadership.</li><li>Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint. </li></ul>What Sets You Apart <ul><li>Demonstrated success in developing social media strategy, preferably across insurance and financial service products.</li><li>Expert knowledge of social media management platforms and web analytics tools (Tableau, Adobe).</li><li>Experience in agile teaming.</li><li>US military experience through military service or a military spouse/domestic partner. </li></ul>The above description reflects the details considered necessary to describe the principal functions of the job experience and should not be construed as a detailed description of all the work requirements that may be performed in the job. What We Offer Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

START NEW SEARCH