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Marketing Technology Strategist (MarTech)
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Full-time
- NLU is combining high tech with high-touch to deliver a responsive message to prospective students and active applicants and we are looking for a high performing MarTech manger to join the NLU marketing team.
- As Sr. Manager, MarTech Performance, you will manage and optimize the Marketing Technology stack for NLU. Your stack manages multimillion dollar spend and delivers Campaign management, Marketing automation, customer acquisition, SEO, organic & paid digital impressions along with consumer insights having the privacy needed for Higher Education.
- Youll meet those needs by building or extending MarTech capabilities with the help of product, engineering, data engineering and data science teams
- Rationalize and maintain our MarTech integration of Salesforce, Mogli SMS, Pardot Account Engagement and Mainstay Chatbot
- Minimum of 3 years of experience in Salesforce and Pardo as well as experience with SMS, Telephonic and ChatBot configurations and management
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