Kennesaw State University

Organizes and oversees multi-channel marketing campaigns to build enrollment growth/project goals. Collaborates with SEO Manager and webmasters to develop website content strategy. Works independently as the liaison to the assigned Campus Services department(s) (which include Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, etc.). Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information. Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML/web design, Adobe Creative suite, SEO and Google Analytics) Skilled in the development and execution of marketing plans and strategies

marketing specialist

<div><center><img> Marketing Specialist - Retail Services - AUX</center> Job ID: 253255 Location: Kennesaw, Georgia Full/Part Time: Full Time Regular/Temporary: Regular About Us Find your wings at KSU! Are you ready to join a community leading in innovative teaching and learning? Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges. We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, diversity, career opportunities, and rich benefits make us an employer of choice. We are searching for talented people to join our mission. Come to KSU and find your passion! Location Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Job Summary Performs strategic marketing analysis to determine enrollment growth strategies at the university and college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels. Responsibilities 1. Develops, implements and executes strategic marketing plans 2. Organizes and oversees multi-channel marketing campaigns to build enrollment growth/project goals 3. Directs implementation of best practices through paid media channels 4. Analyzes overall marketing plan and performance 5. Drafts lead engagement and relationship management strategies leveraging technology 6. Collaborates with SEO Manager and webmasters to develop website content strategy 7. Manages campaign marketing budget 8. Writes compelling items for diverse marketing channels 9. Collaborates with key supplier partners to build and optimize customer experience 10. Shares knowledge and experiences with marketing peers and assists with cross promotion programs DEPARTMENT SPECIFIC TASKS AND RESPONSIBILITIES: 1. Works independently as the liaison to the assigned Campus Services department(s) (which include Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, etc.) 2. Develops and maintains strong partnerships within the assigned department, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals 3. Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives. 4. Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement 5. Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team 6. Develops content ideas and works with creative team to produce graphics for both digital and print materials 7. Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s) 8. Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs 9. Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments 0.Oversees the production process, day-to-day project activities and provides analytical data analysis for marketing materials related to assigned department(s) 11.Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department's goals 12.Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies Required Qualifications Educational Requirements Bachelor's degree from an accredited institution of higher education in Marketing, Business or related field Required Experience Four (4) years of experience in building complex marketing programs and campaigns within multiple channels Preferred Qualifications Preferred Educational Qualifications Master's degree from an accredited institution of higher education in related field Preferred Experience Previous Marketing experience in higher education BrightEdge SEO platform experience Experience in advanced Google Analytics, and Microsoft Office suite Previous experience in project management, social media, event planning, print, and direct mail Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information Knowledge, Skills, & Abilities ABILITIES Able to conduct and utilize various market research techniques and data analysis Able to facilitate complex marketing campaigns and project management Able to participate in local, regional, national and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention Able to research, write and edit original content for print, online, multi-media and social media Able to handle multiple tasks or projects at one time meeting assigned deadlines KNOWLEDGE Knowledge of strategic and operational planning for campaigns and marketing projects Knowledge of traditional and emerging marketing channels Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc. SKILLS Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML/web design, Adobe Creative suite, SEO and Google Analytics) Skilled in the development and execution of marketing plans and strategies Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills Strong attention to detail and follow up skills Strong coaching and negotiation skills Strong customer service skills and phone and e-mail etiquette Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415 Other Information This is not a supervisory position. This position has financial responsibilities. Yes, this position will be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position may travel 1% - 24% of the time This position does not require security clearance. Background Check <ul> <li>Standard Enhanced</li> <li>Education</li> <li>DMV</li> <li>Drug Screening</li></ul> Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility. All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials. <a>https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pd</a> To apply, visit <a>https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=253255&PostingSeq=1</a> <img> Copyright ©2022 Jobelephant.com Inc. All rights reserved. <a>Posted by the FREE value-added recruitment advertising agency</a> jeid-c8700906ead78740996453bbc69bd9d3</div>

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