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Marketing Specialist
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- The Marketing Specialist is responsible for implementing marketing strategies in support of business development objectives.
- Assists the Strategic Marketing Manager in the development and/or implementation of corporate strategic marketing and communications plans.
- Aligns portfolio of ABS products and services with market needs and drivers.
- Identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness.
- Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS.
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