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Marketing Segment Lead
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- Manage all facets of new account acquisition, both internally and externally (Partner-facing), supporting the growth of a large Affinity credit card program.
- Collaborate proactively on planned cardholder acquisition campaigns with stakeholders across the business with campaign operations, marketing channel managers, creative development, campaign decision analytics and legal/risk/compliance Colleagues and externally with partner program and marketing managers to achieve established cardholder acquisition growth targets
- Own end-to-end oversight of cardholder acquisition campaigns in multiple channels including direct mail and other printed media, email and other digital media from development through execution and reporting.
- This will include offer selection/optimization, audience targeting criteria, creative/communications development and approval, and campaign results tracking
- Reporting to VP, requires high degree of proactive cross-functional collaboration both internally with business stakeholders and externally with partner.
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