Upvote
Downvote
Marketing Programs Specialist
Share Job
- Suggest Revision
Full-time
- This role will require a candidate who can balance strategy and execution, along with being a close confidant and connector with the demand generation, brand, portfolio, operations, partner and field marketing teams.
- Report to the Senior Manager of Demand Generation, your goal will be to drive quality registration through various promotional channels and enhance audience interaction and engagement.
- You will manage webinar setup in the selected webinar platform, coordinate with and enable speakers, host dry runs, prepare for broadcasts across time zones, launch engagement tools during webinars such as polls and surveys, oversee post production editing with our in-house video team, and ultimately transition recordings to on-demand repositories.
- Collaborate with teams to create engaging content, devise lead conversion strategies, and ensure cohesive execution across all program elements, including Marketo programs, aligning with organizational roadmaps and demand generation goals.
- Experienced with B2B marketing writing, creating clear and concise copy for digital marketing efforts (emails, landing pages, webinar invitations, etc.)
Active Job
Updated 14 days agoSimilar Job
Relevance
Active