Upvote
Downvote
Marketing Program Manager
Share Job
- Suggest Revision
- pre-planning, business case development and presentation, target audience modeling and selection, creative development, review and approval processes, quality control processes, print/production and mailing.
- Partner with advertising agencies and internal teams (including segment managers, product managers, creative/brand team, legal and compliance) to ensure creative brief and deliverables for each marketing campaign are on strategy, on time and on budget.
- Manage the review and approval process of all marketing campaign components with creative/brand team, legal and compliance.
- Lead the quality control process including target audience list audits for all marketing channels ensuring the business objectives are met, test design is followed and all variable components for printed materials and variable laser printing (such as name, address, offer, rate, product, dates, etc.)
- Develop the production matrix to ensure the direct marketing strategy and tests are executed as intended and align with the business case and test design.
Active Job
Updated 2 days agoSimilar Job
Relevance
Active