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Marketing Manager, Peer to Peer Gastroenterology
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Full-time
- The Gastro Portfolio Peer-to-Peer Marketing Manager will actively contribute to the design, development, and implementation of brand P2P, product theatre and speaker bureau strategies and tactical initiatives that support the IMMUNOLOGY Gastro Portfolio’s HCP commercial objectives.
- The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence, medical affairs, medical and regulatory reviewers, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels.
- To plan, execute, and create materials for various marketing-initiatives, the successful candidate will closely collaborate with Internal and External Agencies, AbbVie support functions, such as: Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Field Operations, Field Sales, and Business Services teams.
- Lead competitive event planning for the Gastro portfolio and develop market shaping strategies across medical education channels.
- Execution and completion of marketing deliverables in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
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