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Marketing Manager
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Full-time
- You are a well-rounded retail or CPG marketing professional with experience in brand and channel management, communications, and promotional development.
- You will report directly to the Senior Marketing Manager and will work a hybrid schedule based in Cranberry Twp, PA.
- Strategic Planning: Development of relevant annual and ongoing brand and product strategies based on consumer insights, category trends, competitive environment and our needs.
- Brand Management: Development of the relevant brand equity framework and develop creative and supporting materials that follow the brand equity and support the brand portfolio.
- Budgeting: Maximization of budgets by using ROI tools as a measurement of effectiveness and manage the yearly budget to include ongoing tracking of spend future commitments and budget availability.
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