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Marketing Director (Legends Global Merchandise)
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- Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure.
- Act as a thought-leader for the LGM IMT team and its clients, aspects of retail brand marketing; project management, external communications; marketing and sales campaigns, and marketing KPI's & metrics.
- Owns the consumer journey, brand narrative and client relationships, client briefing process for seasonal product story telling across the omni-channel experience inclusive of digital platforms, ecomm & brick & mortar & special event experiences).
- Works in partnership with IMT team, program leads and merchandise team to find key apparel items, assortments, and collections to elevate across full omni-channel and digital ecommerce ecosystem.
- Have working knowledge of all aspects of email marketing, social media marketing, and online advertising,
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