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Marketing Director & Brand Manager
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$100,000 - $125,000 a year
Full-time
- The Marketing Director will be expected to develop, grow, and lead a team of marketing and creative professionals within the umbrella of a real estate brokerage , with that structure rapidly evolving into an independent marketing agency.
- The Marketing Director must be experienced and adept at a variety of content creation strategies including copywriting, graphic design, and video, as well as possess a deep understanding of where/how to place that content in order to generate inbound leads for the brokerage.
- This team will be responsible for building and maintaining sales funnels to generate buyer, seller, and real estate agent (recruit) leads for the brokerage.
- Function as the Brand Manager providing guidance and feedback to the Creative Director on brand initiatives as well as ensuring the various content and lead-generation campaigns align with the company brand strategy OR in the case of services for agents/partners, that their campaigns align with the directives they set out.
- Develop, implement, and continuously improve a variety of in-house services offered to our real estate agents and brokerage partners:creative and branding services, marketing services, client concierge, new construction and new development packages, custom websites, and more as time goes on.
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