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Marketing Communications Specialist
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Full-time
- As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements.
- We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.
- The Marketing Communications Specialist is responsible for the development, coordination and implementation of the USA Downstream Marketing Communications programs and campaigns to promote the sale of Carl Zeiss Meditec products and services in the USA. Programs are developed and implemented to assist in achieving USA sales targets and attaining USA marketing objectives as identified by Executive management, Marketing and Sales management and the overall USA marketing plan.
- Programs include USA product launch activities and integrated campaigns comprised of advertising, media, literature, direct mail, digital communications and trade show activities.
- Leverages traditional and digital marketing, trade show participation and direct marketing to develop and execute effective USA sales promotional programs.
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