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Marketing & Communications Specialist
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$57,629 - $88,159
Full-time
- The position acts as a liaison between Communications and HMSA business areas, and works across teams to manage, deliver, and coordinate advertising, social media, and other deliverables associated with marketing plans.
- Areas of focus may include: Membership growth and retentionBudget managementDigital and traditional (print, TV, and radio) advertisingEmail marketing and direct mail campaignsSocial mediaPerformance analyticsPromotion of new products and servicesCampaign evaluation and success metricsMarket research planning and evaluation Minimum Qualifications Bachelor's degree and three years of related work experience; or an equivalent combination of education and related work experience.
- Duties and Responsibilities Strategic planning and project management.
- Contribute to strategic marketing plans to promote HMSA's brand.
- Manage and oversee the successful implementation of new and innovative marketing and communications channels based on research and measurement.
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