YMCA of Greater New York

To help fulfill our mission, we cultivate a culture of learning, leading, and collaboration to enhance community impact.. The YMCA of Greater New York Association Office is seeking a Marketing & Communications Manager.. Reporting to the Senior Director, Brand and Consumer Marketing, the Marketing & Communications Manager is responsible for executing the YMCA of Greater New York’s marketing strategy that supports consistent revenue growth and enhances the Y brand equity and awareness.. Develop and manage annual membership acquisition and retention campaigns for the remainder of 2024 including summer membership, fall membership, November pop-up membership, and development of winter 2025.. Knowledge of tools, e.g., Salesforce Marketing Cloud, Drupal, Wordpress, or ability to demonstrate proficiency following training.

marketing communications manager

Full-Time / Temporary $100,000 Salaried The YMCA of Greater New York is here for all New Yorkers — to empower youth, improve health, and strengthen community. Founded in 1852, today the Y serves a diverse population of more than half a million New Yorkers who learn, grow, and thrive through programs and services at our 24 branches. Community is the cornerstone of the Y. Together, we connect active, engaged New Yorkers to build stronger communities. To help fulfill our mission, we cultivate a culture of learning, leading, and collaboration to enhance community impact. Through our talented staff and “LEAP” career framework (Leadership, Empowerment, Accountability, Personal Growth), we are committed to a people-first approach that fosters trust, inclusion, growth, and development for all. The YMCA of Greater New York Association Office is seeking a Marketing & Communications Manager. Reporting to the Senior Director, Brand and Consumer Marketing, the Marketing & Communications Manager is responsible for executing the YMCA of Greater New York’s marketing strategy that supports consistent revenue growth and enhances the Y brand equity and awareness. This role will also provide Executive Office writing support reporting to the Senior Executive of Communications and Media. This is a temporary position running from April 2024 through December 2024. Key Responsibilities: <ul><li> Collaborate with staff at all levels of the organization to ensure consistent excellence in marketing materials and initiatives. </li><li> Ensure all marketing and communications adhere to YMCA of Greater New York brand guidelines and standards. </li><li> Develop and manage annual membership acquisition and retention campaigns for the remainder of 2024 including summer membership, fall membership, November pop-up membership, and development of winter 2025. </li><li> Assist in analyzing consumer (member) behavior and the competitive set to develop differentiated and defendable platform to create a competitive consumer advantage for the Y. </li><li> Provide marketing support to citywide fund development campaigns on an as needed basis. </li><li> Develop tracking and metrics to determine the success of marketing programs, promotions, and activities. </li><li> Collaborate with marketing & communications colleagues to utilize email, mobile social media platforms and website content as needed. </li><li> Supervise creative resources (agencies and freelancers) to produce excellent marketing collateral and promotional materials that effectively promote programs and membership, in accordance with marketing plans. </li><li> Provide writing support to the Executive Office with a focus on internal staff communications. </li></ul>Desired Skills & Experience: <ul><li> Bachelor’s degree in related field or commensurate experience in marketing and communications. </li><li> Five (5) - ten (10) years of professional experience with a background in communications or marketing. </li><li> Consumer insights/analytics experience. </li><li> Ability to relate effectively to diverse groups of people from all social and economic segments of the community. </li><li> Valid driver’s license and ability to travel within the region and to/from the Association office as required. </li><li> Marketing strategy development and execution. </li><li> PR and Media relations experience. </li><li> Copywriting, message development, and storytelling ability. </li><li> Understanding of content creation, graphics, and photography; execute small projects and make edits; supervise specialists and outside vendors. </li><li> Knowledge of tools, e.g., Salesforce Marketing Cloud, Drupal, Wordpress, or ability to demonstrate proficiency following training. </li><li> Event management experience a plus. </li></ul>Benefits:The YMCA of Greater New York offers a variety of benefits to its staff members including retirement benefits , medical, paid time off, free YMCA membership, and more! Benefit eligibility is determined by an individual’s employment status (i.e., full-time or part-time), tenure and/or the number of hours scheduled to work. Click here for more information. How to Apply:If you would like to be a member of our dynamic team, please complete our online application and submit your résumé and a thoughtful cover letter that explains your interest in the role and our organization. If you are a current YMCA employee, please submit your application through the Internal Career Site in Cornerstone. Job ID req2067 Employment Type Full-Time / Temporary Location YMCA of Greater New York Association Offices New York, NY EQUAL OPPORTUNITY EMPLOYER ♦ DRUGFREE WORKPLACE Auxiliary aids and services are available upon request to individuals with disabilities

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