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Marketing Analytics Analyst
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Full-time
- THE JOB:The Analyst, Marketing Analytics, collaborates with the team to analyze the performance of marketing efforts across MGM’s database and direct marketing in support of acquisition, retention and reactivation of marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts’ portfolio.
- The Analyst will provide actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance.
- As part of our team, you’ll work with professionals at our portfolio of casino resorts across North America – as well as those in the corporate executive level – to implement analytics initiatives that move the business forward.
- Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations.
- Builds event proformas and conducts post-analysis for casino events, promotions, and shows.
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