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Manager, Paid Search
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Full-time
- As a Manager, Paid Search, you will help build a marvelous search engine marketing (SEM) team and complete growth and acquisition search campaigns that focus on acquisition metrics such as conversion rates, cost per acquisition (CPA) and return on ad spend (ROAS) using.
- In this role, you will interact closely with the Marketing team to implement SEM acquisition marketing campaigns, with specific expertise on paid search channels (Google AdWords, Microsoft Search Ads (Bing), Apple Search and Yahoo Gemini.
- Handle and optimize large-scale paid search (PPC) campaigns in Google AdWords, Bing, Apple, and Gemini so that they meet the target KPIs across a diverse range of initiatives (e.g.: revenue generation, new subscribers, new product awareness)
- Experience using any of the following advertising management tools such as: Google AdWords Editor, Bing Ads Editor, Acquisio, Kenshoo, Marin Software, Quantic Minds, SA360 (DoubleClick Search), Wordstream, MOJO SEM (by Mediaplex), Webtrends, Doubleclick Campaign Manager (DCM or CM)
- Agency account or client experience a plus, especially within entertainment/growth marketing
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