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Manager of Email Marketing
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Full-time
Remote
- Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect.
- Providing expertise, leadership and direction on customer segmentation and targetingOverseeing proper set-up, testing and deployment of email campaignsWork with a team of resources responsible for database set-up, segmentation, and executing out bound email marketing campaigns tracking performance relative to targets and continually optimizing results.
- Overseeing management of email marketing calendars, lead email white listing & ISP relations, CAN-SPAM compliance, list scrubbing, etc, refine and continually improve email marketing processes both on the marketing and technical sideContinual research of the email industry’s best practices with recommendations to improve Bed Bath & Beyond’ s email program.
- Produce market research on competitor programs with recommendations to improve email programs as well as email software/hardware systems.
- Work with Bed Bath & Beyond’ s IT team on email software system upgrades and enhancementsPerform other duties as required and assigned by manager and upper management.
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