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Manager, Marketing Data Analyst
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- Help maximize local marketing efforts by producing and interpreting standard sales reports and the Return on Investment (ROI) for digital and email marketing campaigns as they relate to historical sales results and new campaign strategies.
- Work with our regional Event Marketing and Sales teams to ensure that the needs of each geographic region are being met and strategic marketing opportunities for each brand, market, and show are identified.
- Act as liaison with Relationship Marketing department, database vendor and ticketing agencies, ensuring the receipt and integrity of all data files.
- Work with Relationship Marketing Director and database vendor to develop data models for customer acquisition and cross selling opportunities.
- Experience in database marketing and managing data flows for database design.
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