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Manager, Digital Activation
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$50,000 - $95,000 a year
Full-time
- The Manager role includes client, team, and agency responsibilities, such as:Mentoring, managing, and growing the careers of an activation teamOversight and quality assurance over direct reports’ client workRecurring 1:1 meetings; annual reviews to set goals and provide performance feedback Supporting the development of team members to maximize their performance, contribution, and job satisfactionOverseeing performance and strategy of all relevant marketing channel(s).
- Assisting leadership with macro-level tasks including: client satisfaction, presentations, cross-channel strategy, growth opportunities, and road mapping/planning.
- Translating broader strategy into tactical plans for execution; assisting in campaign strategy development such as channel selection, targeting, and budget allocation.
- Developing strong skills on advanced paid search tactics: bidding, budget pacing, forecasting, attribution, and conversion tracking.
- Mastery of paid search reporting: math, pulling data from various sources, and insights writing/positioning.
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