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Manager Consumer Insights
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$97,650 - $120,000 a year
Full-time
- At Land O’Frost, our brands of lunchmeat and specialty sausage products are recognized as one of the nation’s best- selling and trusted brands.
- The Manager Consumer Insights provides leadership and guidance on consumer insights to the respective functions of Brand Strategy and Integrated Marketing Communications.
- Responsible for delivery of timely Consumer Insights business reviews, research updates, and implications presentations to Brand team and Land O'Frost Leadership.
- This position reports to the SVP Sales/Marketing/Innovation.
- Develop annual consumer insights and market research learning plan and operating budget; identify appropriate resources and lead cross-functional and external partners in the execution of a plan.
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