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Integrated Marketing Manager
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- Strategize and execute integrated marketing campaigns and tactics including KPI-aligned strategy, creative development, copywriting, brand alignment, project and workstream management.
- Create, launch and optimize various digital marketing tactics including but not limited to content management, paid search / display, paid and organic social ads, SEO, email marketing and advertising creative.
- Deliver midstream and wrap-up collective insights that demonstrate marketing ROI to drive optimization and post-activation learnings.
- At least 5 years of experience in integrated marketing, growth marketing, demand generation or relevant marketing experience, specifically driving strategy and a multi-touch approach.
- Strong writing, storytelling and communication skills with a keen understanding of how to craft and evolve content for email, blogs, webinars, and/or webpages
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