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Health Care Professional Strategist
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- The HCP Strategist will be a critical driver in shaping an insights-driven HCP marketing strategy overseeing omnichannel execution and measuring marketing effectiveness.
- They will support development of the media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand vision and message.
- Reports to HCP Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, and other relevant NNI departments to ensure alignment of HCP brand objectives and strategies, effective execution of HCP experience strategies and transparent communications outside the department.
- Brand Objectives: Supports development of the pre-launch / launch / in line HCP-related brand/therapy area strategic objectives, HCP activation and experience strategy, including prioritization of HCP needs & opportunities across TAs, and HCP segmentation
- HCP Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of HCP journeys, identifying key touchpoints, and opportunities for enhancing the HCP experience throughout the treatment lifecycle
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