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Head of Marketing Capabilities And MarTech Transformation (C15 / Director)
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- The Head of Marketing Capabilities is responsible for driving and implementing best-in-class marketing technology platforms and tools to deliver against Citibank’s US Personal Banking and Wealth strategic vision of generating always on and personalized marketing offers.
- The job requires a deep understanding of technology and the landscape regarding tools/services, architectural design and key players such as, but not limited to, Adobe Suite, Salesforce, Movable ink, Data Architecture platform (AWS, Azure), Snowflake, Pega, etc.
- An ideal candidate will be someone that can build strong partnerships with our Business Strategy, Technology and Analytics organizations to design robust marketing journeys and transformation roadmaps that result in driving our end-state commercial business objectives.
- Define and drive the strategic agenda for the Marketing organization’s MarTech roadmap, mobilizing key partners across the end-to-end ecosystem inclusive of near term & long term priorities for critical domains e.g. campaign management & workflow, content management, channel management & delivery, audience management, etc.
- Experience with design and build strategic transformation roadmap for the US consumer marketing organization aligned with business priorities and secure necessary resources and processes to successfully deliver on plan.
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