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Head of Brand Marketing
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$180,000 - $215,000 a year
Full-time
- This role will lead the charge in strategizing and executing innovative marketing strategies, including public relations, influencer engagements, collaborations, content creation, and orchestrating omnichannel events to boost our brand's visibility.
- Spearhead integrated marketing campaigns utilizing a mix of channels such as print, digital, social media, influencer partnerships, and live events.
- Craft content marketing strategies that leverage market analysis and consumer insights, aiming for impactful engagement across all platforms.
- Lead our social media narrative, producing compelling content across platforms like Instagram, TikTok, Facebook, Twitter, and YouTube.
- Develop and implement a brand strategy that repositions Club Monaco to appeal to a (potentially younger) more sophisticated demographic seeking higher-quality, elevated fashion at an accessible price point.
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