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Global Director of Marketing - Technology Industry
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$240,000 - $320,000 a year
Full-time
- The Global Director of Marketing – Technology Industry is an integral part of Latham’s Brand & Communications team.
- to understand their needs and work with the partnership on strategic marketing both internally and externally.
- Developing and leading the execution of strategic marketing and branding campaigns in close collaboration with Business Development (BD) and Brand & Communications colleagues to build the brand, raise the profile of the firm and its offerings, and engage and connect with clients and prospects
- Leading the development of the digital marketing strategy for the practice/industry or market; collaborating with the digital and social media teams on SEO strategy, campaign activation, and other paid marketing initiatives
- Leveraging data to build metrics into marketing campaigns in partnership with the firm’s client teams and BD and Brand & Communications colleagues (e.g., Martech, Digital, Social Media)
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