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Global Campaign Measurement Leader
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- The Insights & Activation (I&A) team is part of the Global Marketing Group (GMG) under the Sales and Marketing Group (SMG).
- We are working through a marketing transformation which includes focusing on 3-5 global campaigns requiring near-to- real time omni-channel progress reporting to clear KPIs, that catalyze partners across marketing and regions to take actions.
- Support headquarters and field marketing teams to plan, execute and optimize, demand marketing campaign measurement that maximize the value from the marketing technology stack and available data/analytics.
- Be a practitioner of and extract value from: ABM platform reporting and analytics, marketing automation insights, and Salesforce.
- B2B (Business-to-Business) experience focused on audience targeting, demand generation and Account Based Marketing operations, execution and measurement.
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