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General Manager
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- Knows the principal competition for each demand segment and can take advantage of the hotel's relative strengths against each.
- Develops and implements marketing and sales plans based on demand segments and to maximize REVPAR.
- Protects the interests of the hotel during capital projects.
- Coordinates capital projects within budget, on time, and with minimal disruption to the guests.
- Personally conducts a weekly property audit with the hotel's maintenance worker and Executive Housekeeper.
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