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Director, Product Marketing - Smashbox
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- Both NPL and commercial innovation support must ladder up to the brand's objectives and aligns with the sub-category strategy
- Lead product strategy and ensure alignment with subcategory strategy for the brand in order to win profitable market share on makeup particularly at Ulta. Ensure NPL development within strategic growth areas, and within sub-category and COGS targets.
- Work with ED Global Marketing to ensure annual A&P budgets support NPL and commercial innovation areas of focus.
- Is the expert and key point person for Clinique segment performance (shipments, sell-through, cost of goods, SKU count, pricing, and new product forecasts) as well as the competition.
- Provides direction and spearheads the development of launches and support programs with all necessary support groups on assigned projects (including Product Development, Packaging, Packaging Design, Creative, Legal, Business Planning, GBSC, Education, Digital and Commercial Marketing) to ensure they are delivered on time and within budget.
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