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Director, Product Marketing
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Full-time
- Develop and execute product go-to-market strategies and launches and lead a collaborative GTM process to bring new solutions to market working with our Product, Marketing, Sales enablement, and Sales and Client Success teams
- Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively
- Ensure deep integration on GTM with Product, Sales and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising
- Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel
- Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges
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