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Director of Digital Marketing
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- The ideal candidate will have a proven track record of developing and implementing successful digital marketing strategies, optimizing e-commerce performance using UI/UX best practices, analyzing data to make informed decisions, and driving revenue growth.
- Utilize strong UI/UX skills to continuously improve the customer experience.
- Oversee and optimize the performance of various digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, social media marketing, affiliate marketing, and display advertising.
- Collaborate with cross-functional teams, including marketing and design, IT, and online bookstore operations to drive effective digital marketing campaigns and initiatives.
- Monitor and analyze key performance metrics, such as website traffic, conversion rates, customer acquisition costs, and ROI, to identify opportunities for optimization and improvement.
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