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Director of Digital Fundraising
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- This position is expected to coordinate closely with the Director of Direct Response and Director of Marketing Operations, as well as the Director of Communications and Director of Multi-Media to ensure cross-departmental and internal campaign coordination, exceptional donor stewardship and fundraising best practices.
- ESSENTIAL DUTIES AND RESPONSIBILITIESEstablish online constituent performance goals and priorities including the development of an annual budget to reflect both revenue and expenses; coordinate with other stakeholders within Integrated Marketing to maximize ROI (Return on Investment), donor conversion and retention.
- Manage the strategy and execution of Defenders’ digital, email, mobile and social media campaigns including:Meeting fundraising goals including net revenue, donor value, Member acquisition and sustaining donors.
- Increasing traffic to our website through search engine optimization (SEO), connected TV campaigns, lead generation investments, and other digital marketing strategies.
- Identifying key audiences and stewarding them appropriately across channels to achieve both fundraising and programmatic outreach goals.
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