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Director of Demand Generation
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$165,000 - $180,000 a year
Full-time
- The Director of Demand Generation will oversee B2B digital marketing and demand generation across Mesh’s marketing channels.
- Leading the planning, development, and implementation of the overall digital marketing strategy to acquire, engage, and retain clients through traditional and digital channels including SEO, SEM, social, email, and web.
- Leading and overseeing the paid media strategy and team working collaboratively to support business priorities and critical business objectives.
- Work closely with the PMM team to use and leverage enablement and product marketing strategy, storytelling tools, and collateral for new campaigns.
- Lead and manage the technical aspects of key marketing systems used to generate, identify, and report on leads through the funnel (from MQL to SQL) and build out the client journeys.
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