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Director, Marketing Science And AI / ML
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- Specifically, someone that will be able to leverage their advanced analytics background to partner with our Demand Generation, Web and Growth Marketing teams and drive the business forward.
- Collaborate with Growth, Demand Gen, and Web Marketing teams to conduct business case / opportunity sizing, as well as report out on performance via A/B test and long-term campaign results (e.g., revenue impact, ROI, retention, customer growth)
- Help illustrate our customer journeys through digital attribution and making our web engagement transparent for lifecycle and growth marketing initiatives
- Study emerging markets and macroeconomic trends to help drive pilots for our products
- 2+ years experience managing a team of data scientists and working with Marketing functions and associated data science projects, including but not limited to Lead Scoring (ML models), Multi-touch Attribution (MTA), Media Mix Modelling (MMM), Spend Optimization, Life-Time Value Modelling (LTV), and Return on Ad Spend (RoAS)
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