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Director Life Cycle Marketing - Respiratory Biologics
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- AstraZeneca is seeking a Director of Life Cycle Marketing for our Respiratory Biologics division.
- In this capacity, this person will champion the Respiratory Biologics franchise and help build a pipeline that will maximize the product's long-term value and potential for patients.
- Lead the development of and provide regular launch-readiness updates for US activities of pre-launch indications including (but not limited to): brand positioning, disease awareness, forecasting, market assessment, customer segmentation, patient journey, qualitative and quantitative research with HCPs/patients/payers, advisory board, and patient videos
- Collaborate with cross-functional and alliance partners in GPPS, Pricing & Market Access, Medical Affairs, Regulatory, and Operations
- 8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry in one or more of the following: Managed Markets, Brand Marketing, Health Economics, Sales, Pricing or Market Research/analytics, Strategic Planning
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