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Director, Integrated Marketing
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- The Director will oversee a team with responsibility for executing across CertainTeed centralized channels-including digital, social media, email, PR, and traditional-in service of product and brand marketing, inclusive of all CertainTeed BUs, CertainTeed brand, and Strategic Business Development acquisitions and growth businesses.
- The Director, Integrated Marketing also oversees creative production, managing and leading creative production via writing, graphic design, multimedia, and video production to high standards of creative output and efficiency.
- Oversee all integrated marketing planning and execution, deploying successful campaigns and always-on marketing for BUs, CertainTeed brand priorities, and SBD growth businesses.
- Build and deploy a plan for continuous testing and organic optimization of all marketing activities across all channels, inclusive of email, automation, paid search, display, SEO, PR, traditional and trade media, and web.
- Oversee content strategy and production, ensuring a robust and flexible content strategy that supports brand and product priorities, and positions CertainTeed as the leader in sustainability, service, solutions, and systems.
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