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Director, Enrollment Marketing And Communication Strategy (Hybrid)
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Full-time
- Strategic Enrollment Marketing and Content Development Lead strategic content creation and campaign management for the offices of undergraduate admission and financial aid.
- Craft and edit compelling narratives for various digital marketing methods (e.g., web, print, social), improve search engine optimization (SEO), and utilize customer relationship management (CRM) tools for targeted messaging.
- Craft compelling digital marketing campaigns, blending creative writing, design, and digital techniques to appeal to diverse demographics.
- Implement digital marketing strategies, including SEO, pay-per-click (PPC) advertising, and social media campaigns.
- Leverage marketing automation in Loyola’s CRM (Slate) and analytics for personalized, segmented campaigns.
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