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Director, Consumer Marketing
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- As the Director of Consumer Marketing, you will lead the development and execution of strategic marketing and communications plans to support corporate objectives.
- Collaborate with the broader marketing team and corporate communications for consistent brand messaging and integrated marketing campaigns.
- Oversee media planning, execution and results across traditional, digital and direct marketing channels.
- Develop and execute creative strategies that align with overall marketing objectives, ensuring consistent brand messaging and visual identity across various platforms and tactics (mail, door hangers, TV ads, radio ads, print ads, digital ads, email, out-of-home ads and signage, fleet graphics, bill messages and inserts, collateral, giveaways, sponsorship assets, corporate presentations, etc).
- Collaborate with call center, DSR, MDU and indirect channel sales teams to align efforts and support attainment of overall sales targets.
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