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Director - B2C Creative And Communications
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- The Director, B2C Creative and Communications contributes to our vision of leading dairy forward and builds our brand in alignment with our values of leadership, stewardship, perseverance, and co-op spirit.
- Personally, with their team, and via management of third-party vendors, they are accountable for packaging design, advertising creative, consumer promotion incentives and shopper marketing, and media strategy, planning and execution.
- Packaging Design – Lead differentiated and compelling packaging design that delivers messaging and creative at shelf, online, throughout the commercial supply chain and in use.
- Direct, comprehensive experience with creative development and testing, media planning and shopper marketing for national CPG/food brands operating through retailers required.
- BA/BS required, MBA preferred – expectation of at least 1 academic degree in business, marketing, or related area.
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