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Director, Audience Analytics
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$125,000 - $165,000 a year
Full-time
- As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future.
- With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients.
- This includes defining the growth mapping in partnership with Strategic Planning, data strategy (what data sources to use, 1st party, 3rd party), audience insights creation and audience definition.
- Identify sources of business growth through campaign brief interrogation, consumer research, and category trends
- Define and size growth audiences and contextualize those audiences to identify motivations, mindsets, and other opportunities to reach with brand communications
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