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Director, Audience Acquisition & Engagement
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$168,300 - $272,250 a year
Full-time
- This role will lead the demand generation and communication function for all of Autodesk’s flagship events and will serve as an indispensable thought-partner for sales, marketing, and customer success, to align event marketing efforts with the company's goals.
- Lead the event marketing function within Autodesk, with a specific focus on driving audience acquisition, satisfaction, and engagement
- In conjunction with sales and marketing leadership, craft compelling message frameworks and narratives for Autodesk events that will be amplified across every event touchpoint, including keynote, expo, session content, and more
- Work with the highest levels of Sales & ABM leadership to align on GTM strategy and revenue growth goals and craft a robust target audience approach to drive awareness, engagement, and customer satisfaction
- Collaborate with Campaigns, Social Media, and Employee Communications teams to create and drive an integrated multi-channel communications and campaigns plan across digital, media, social media, internal enablement and activation
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