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Director, ABM & Demand Generation
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Full-time
- Director, ABM & Demand Generation
- CoverMyMeds' network includes 75 percent of electronic health record systems (EHRs), 50,000+ pharmacies, 750,000 providers and most health plans and PBMs. About the roleThe Director, ABM & Demand Generation is a critical leadership role to achieve our pipeline and revenue goals.
- Reporting to the Vice President, Demand Generation, you will lead a three-person team to create the multi-channel marketing programs that generate and accelerate pipeline and expand our network.
- Your responsibilities will include integrated campaigns, account-based marketing, digital marketing, and direct mail programs.
- You Will:Drive the company's ABM, paid media and marketing automation programs to generate pipeline that helps CoverMyMeds acquire new customers and expand revenue from our existing customers.
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