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DIGITAL PROGRAM DIRECTOR (Full - Time)
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- THIS PERSON WILL LEAD THE DIGITAL EXPANSION EFFORT FOR THE CLUSTER: Manage and implement strategies to increase website traffic to meet corporate goals through talent and brand focused original content development: creative editorial photo galleries, engagement tools, user generated content, social media referral traffic, email referral traffic, content partnerships, search engine optimization, and third party provided content.
- This involves the use of 3rd Party Research to drive content development.
- Regularly meets with the current Corporate Digital Content and Marketing team on best practices, strategies, content ideas, and content marketing to help meet company digital goals.
- Works in tandem with Programming/Promotion team to craft local email marketing strategy centered on opt-in growth of engaged consumers and content discovery through personalization and targeting.
- Attends all Promotion (and Sales) Meetings to represent market digital content efforts and goals are considered and can help drive success during ideation and planning.
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