Hayes Locums

The Digital Marketing Strategist will report directly to the Marketing Operations Manager.. As the Digital Marketing Strategist, you will be responsible for leading and informing all paid digital marketing strategies for Hayes Locums.. As one of the fastest growing staffing companies in the country, the Digital Marketing Strategist will have the unique opportunity to cultivate the lead pipeline and create new avenues to expand the lead process.. Assist Marketing Operations Manager in digital content strategy and development.. Conduct marketing and competitor research to inform digital strategy.

digital marketing strategist

Physician recruitment agency and healthcare locums staffing firm focused on providing excellent service to our practitioners and clients. We have won multiple industry awards including Best Places to Work, and Diamond Award Winner for Best of Staffing Client and Talent Satisfaction. Overview:The Digital Marketing Strategist will report directly to the Marketing Operations Manager. As the Digital Marketing Strategist, you will be responsible for leading and informing all paid digital marketing strategies for Hayes Locums. As one of the fastest growing staffing companies in the country, the Digital Marketing Strategist will have the unique opportunity to cultivate the lead pipeline and create new avenues to expand the lead process. This position works both independently and in partnership with the marketing team, strategy team, and outside firms in developing strategies to grow provider business at Hayes Locums. Essential Duties and Responsibilities:•Assist Marketing Operations Manager in digital content strategy and development.• Conduct marketing and competitor research to inform digital strategy.• Use creative and technical approaches to improve campaign effectiveness and increase brand awareness.• Analyze, assess, and report on SEO and SEM efforts to inform marketing team and outside agencies of campaign effectiveness.• Define, develop, and deliver lead measurement analytics and reports.• Analyze data, assess trends, and determine actions to optimize solution performance.• Utilize dashboards and reports within the CRM to monitor marketing campaigns.• Partner with marketing and CRM team members to develop unique and effective lead generation solutions to increase profitability.• Produce ROI analysis to support ongoing funding of lead generation efforts.• Responsible for tracking, reporting, and analyzing the performance of lead activity.• Develop processes to improve lead dissemination efficiency and agility.• Grow system to track and monitor lead conversion and lead cycle within CRM.• Develop, monitor, and track key performance indicators for leads.• Develop conversion rate optimization within the CRM.• Performs miscellaneous job-related duties as assigned. Education and/or Work Experience Requirements:• Minimum of 5 years of digital marketing experience in the staffing or healthcare industry.• Demonstrated success in lead generation.• Demonstrated success and proficiency in Google Ads.• Proficient in CRM software, Salesforce experience is preferred.• Strong analytical skills, with a data-driven, results-oriented approach.• Ability to organize and prioritize work and manage multiple priorities.• Excellent verbal and written communication skills.• Ability to establish and maintain effective working relationships with leadership, sales, and support staff.• Ability to use independent judgment and work independently in a fast-paced environment.

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