Creativeplacement

As a Digital Marketing Strategist for our client (Q-Tran, Milford, CT) you will be responsible for initiating, driving and implementing marketing initiatives to accelerate lead generation while also improving brand presence and product adoption.. Build, plan and implement the overall digital/inbound marketing strategy.. Create and manage all email marketing programs ensuring implementation, response tracking and campaign performance optimization, including a/b testing. Work with PPC, SEO, SEM Google programs, and web site development. Experience with SEO/SEM, Google Analytics and CRM software

digital marketing strategist

As a Digital Marketing Strategist for our client (Q-Tran, Milford, CT) you will be responsible for initiating, driving and implementing marketing initiatives to accelerate lead generation while also improving brand presence and product adoption.
Salary Range: 70K to 80K / DOE

You’ll craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization. Specifically, you will…
• Build, plan and implement the overall digital/inbound marketing strategy. Prepare / manage digital marketing budget
• Manage and maintain company website
• Create and manage all email marketing programs ensuring implementation, response tracking and campaign performance optimization, including a/b testing
• Proactively keeps abreast of company’s marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, and viral
• Develop and implement campaigns to better lead quality and beat the competition
• Monitor competition and provide suggestions for improvement
• Measure ROI and KPIs and draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Provide quarterly metric reports which include insights to optimize digital schedules
• Manage and improve online content, considering SEO and Google Analytics
• Work with PPC, SEO, SEM Google programs, and web site development
• Develops a total understanding of online target audience and mindset modes. Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
• Stay up to date with latest technology and best practices
• Executes projects to be high quality, on time and cost-effective/on budget
Qualifications and Education Requirements • BS degree in Marketing, Digital Technologies, or relevant field
• Three to five years of full-time experience in digital marketing or advertising (digital experience required)
• Good knowledge of all different digital marketing channels and experience with online marketing tools and best practices
• Experience with SEO/SEM, Google Analytics and CRM software
• Knowledge of excel and analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics Behavioral Skills
• Strong interest in technology or digital marketing • Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Superior communication skills, both internal and external
• Ability to identify opportunities for growth and incremental opportunities

Benefits:
• 401(k)
• 401(k) matching
• Health insurance • Dental insurance • Vision insurance
• Life insurance
• Paid time off
• Retirement plan



At present, our client (Q-Tran) is reviewing candidates who are looking for full-time and working on site.
The opportunity is not for remote or hybrid. Location: New Haven County (Milford)


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