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Digital Marketing Manager - Seymour Duncan
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- For almost 50 years, Seymour Duncan has been dedicated to precision-built, high-quality products and has grown a boutique family business, into one of the world's leading makers of guitar pickups and effect pedals.
- Reporting to the VP of Sales & Marketing, the Digital Marketing Manager is responsible for driving brand awareness, site traffic and consumer retention across seymourduncan.com, all social channels and the educational platform.
- Work closely with Artist Relations team to launch, manage and grow the influencer and content creator program;
- Work with Web Development team to guide SEO priorities, strategies, implementation and analytics for onsite optimization, link building and optimization of video assets;
- Assume responsibility for ensuring strategic and accurate budgets/forecasts are developed monthly for each digital marketing program, while working closely with VP of Marketing to review and set spend, goals and key metrics annually, quarterly and monthly;
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