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Digital Marketing Automation Specialist
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- We are seeking a motivated Digital Marketing Automation Specialist who will create effective marketing online campaigns, set up trigger-based campaigns and establish a regular email cadence to support Cambium Networks’ engagement and lead generation goals.
- This person will be a key member of the Global Marketing team, managing all aspects of our database and marketing automation tool (Pardot) to fully leverage its capabilities, and may support the Corporate Marketing team in other marketing areas as needed.
- Support essential marketing operations initiatives in Pardot such as lead scoring, lead nurturing, segmentation, and data cleansing.
- Working closely with the Sales Operations team, maintain integration with CRM (SFDC) and assist in the integration of additional platforms into Pardot and SFDC as applicable.
- Marketing Communications – Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
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