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Digital Customer Relationship Manager (CRM)
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- Responsible for email and Customer Relationship Management to drive consumer retention and conversion initiatives to support our e-commerce business and brand growth.
- The CRM Manager develops strategic and tactical plans across multiple channels and site experiences that drive sustained and profitable business growth.
- Collaborate with marketing, product development, and customer service teams to develop and report on Consumer Insights using data-driven segmentation and customer journey strategies across all marketing channels.
- Develop, publish, and track the progress of a framework for improving customer retention, improving customer satisfaction, and increasing customer lifetime value.
- Serve as the technical expert for marketing technology, including email, SMS, CDP, and Google Analytics
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