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Digital Content Specialist
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- Determine formats with specific details for content development with the endgame in mind (SEO, Prospect Journey, Social results) as well as ideal cross-channel applications
- Draft and execute compelling email marketing campaigns utilizing marketing automation tools to segment audiences for maximum impact
- Oversee digital asset management software for Franchise Development including setup and ongoing librarian function
- Experience: Minimum of 2 years of experience in paid media marketing, social media, website SEO content creation
- Strong understanding of search engine optimization (SEO) principles and best practices
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